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Baskin-Robbins - Find The Pink Spoon

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  • Baskin-Robbins, known for offering endless ice cream possibilities, launched the “Find the Pink Spoon” promotion with compirsed of an online game as well as a nationwide mobile tour incorporating the company’s iconic pink spoon in a fun and interactive way.  In this engaging game experience, players answer a series of trivia questions leading them to the secret location of the hidden pink spoon. The satellite view of the locations are powered by Yahoo! Maps.
  • . Over 250,000 game plays were generated during the  2 month promotion
    . Average user played for 3 weeks and spent 38 minutes per session in the game
    . 90% of users opted-in to the Baskin-Robbins Birthday Club e-mail list