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Barretstown - Citywest Funwalk Campaign

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  • ©LinkDesignStudios
     
    The studio I work for were asked to develop a campaign for the inaugural ‘Barretstown Citywest Funwalk’ fundraising event.
     
    The goal was to encourage employees of Citywest and the surrounding area to take part.
     
    I was responsible for coming up with the overall ‘Be a Lunchtime Hero’ concept and rolling out the design across deliverables including the website design, the poster & promotional flyer, road signage, the pop-up banner, t-shirts, and car stickers.
     
    Stock illustration characters were sourced to bring to life the idea of the everyday worker transforming into a hero on their lunchbreak.
     
    The campaign was officially launched by rugby star Ronan O’Gara whose involvement was great support for Barretstown.
  • Website design for the Barretstown Citywest Funwalk 2012. We updated the design for the 2013 event.
  • Irish rugby star Ronan O'Gara with a helper at the official launch for the Barretstown Citywest Funwalk 2012.
  • ​Road sign displayed in the Citywest business campus to advertise the Barretstown Citywest Funwalk 2012.
  • Promotional A5 flyer to advertise the Barretstown Citywest Funwalk 2012.
  • Irish rugby star Ronan O'Gara with campus staff at the launch of the Barretstown Citywest Funwalk 2012.