Barito Pacific is changing, both internally andexternally
To reflect these changes, a new identity system has been created that truly sets us apart from our competitors. A system that conveys the dynamism andintegrity of our organization. Asystem that ensures that we will be perceived by our stakeholder as anenvironmentally responsible producer of diversified commodities.
The new visual identity for Barito Pacific is inspiredby the concept of Natural Empowerment, represented by water that symbolizesthe fertility of the earth. Itcommunicates that Barito Pacific values our natural resources, cares about ourenvironment and embraces sustainable production.
This focus is carefully crafted by a variety of shadesof blue. The colors transmit the core essence of water transparency, purity,vitality, fluidity and enlightenment thus depicting Barito Pacific as aresponsible, professional, secure, adaptable and highly transparent organization.Additionally, the green symbolizes our globe with the focus on greenness andsustainability.
Our logotype is a unique and proprietarycreation. It is designed tocommunicate Barito Pacifics experience and stability as a leading responsibleproducer in Indonesia.