To redesign and help promote the interactive presence for a health conscious beverage company.
We architected and designed a tree of websites and social media fan
pages that both represented their individual product brands, ( Chia/Vie
& Recovery Brik ) and the parent brand ( Bare Nutrition ). We
worked in partnership with Miller Creative
using their recently created branding & packaging work for Bare
Nutrition and Chia/Vie as a basis for creating a visual language for the
user interface that felt fun, healthy, and uplifting. For their
e-commerce needs we designed and built a custom e-commerce storefront
into the site that connected to several sub brand sites and to their
social media fan page on Facebook. Additionally, we focused on reaching
out to Bare Nutrition’s fan base through social media by: creating a
user-generated photo gallery on the Bare Nutrition site, a ‘person of
the month’ section, and a Facebook landing page.
The site launched in March 2011, as a fully customized WordPress site
with a custom storefront, and with a custom Facebook landing-page.