Bare Essentials | One Breasted Mannequin
How do you promote breast cancer awareness in the very conservative society of the United Arab Emirates where even talking about breasts is still considered a taboo?This idea created tremendous hype and coverage in newspapers, magazines and blogs.
It gained 1,937,337 media impressions and more than US $100,000 worth of free media space. It's in the Top 50 world's most awarded campaigns (2009) according to The Big Won.
How do you promote breast cancer awareness in the very conservative society of the United Arab Emirates where even talking about breasts is still considered a taboo?This idea created tremendous hype and coverage in newspapers, magazines and blogs.
It gained 1,937,337 media impressions and more than US $100,000 worth of free media space. It's in the Top 50 world's most awarded campaigns (2009) according to The Big Won.
