Project: bar Coyote Ugly
Location: Malysheva str. 51, Yekaterinburg, Russia
Realization: December 2010 - Apri 2012
We completed our
next in line large project with the ‘Coyote Ugly’ bar - the fourth now in
Russia - opening its doors in May 2012. We completed the ‘Coyote’ of Ural
within a record-breaking timeline - a little over three months.
The Uralian ‘Coyote Ugly’
is the third bar of the chain that we were happy to create the interior design
for. The client who requested the project was the one and the same company that
had obtained the right to open the chain of “Coyote Ugly” in Russia and in the
so-called post Soviet territory. Just as in the previous projects in St.
Petersburg and Kazan we had quite a big area to work with – about 600 square
All the bars of the chain
have characteristic features in common. All of them are rather spacious going
from around an area of 300 to 700 m 2. This is justified because a
considerable crowd desiring non-glamour relaxation gathers here every day.
While at weekends there’s such a crush there’s no room to swing a cat.
One more detail is that it
is impossible to imagine any ‘ugly’ bar without its huge bar counter comprising
of just one-piece of wood where you can dance with no fear of breaking it. We
will reveal you a secret – this is the most expensive part of the interior. The
counter is custom made according to a very specific design and costs more than
1,500,000 Russian roubles. It is a place where upon to dance for the
female customers and for the coyote girls this being why it has to be so
strong to withstand such a load.
Finally, bright and shining
with tens of accent lamps – an enormous red sign ‘COYOTE UGLY’ behind the bar
counter. These are about all the features that the bars of the chain have in
common, apart from the crazy fun atmosphere that is, led by the famous coyote
girls. But apart from this each bar has its own distinct individuality.
Above all -
In spite of the fact that
‘Coyote Ugly’ is a chain with the positioning of the bars in different cities
our customers did not wish to make stereotype interiors. Any ‘Coyote’ you
would visit is distinguishable one from the other. But of course
the American spirit will always be present in a bar of this chain, though there
will always be a journey into a different epoch – from the saloons of the Wild
West to the period of ‘pin-ups’.
By the way, the ‘pin-up’
style gave us the inspiration for the creation of the interiors of ‘Coyote
Ugly’ in Yekaterinburg. The bar is divided into the two standard areas – the
main saloon and the chill out lounges. The walls of the main saloon are
decorated with the retro advertising posters of the 50’ a la Coca-Cola instead
of the customary graffiti. The walls trimmed with wood in a light palette make
the space look cozy. All the furniture in ‘Coyote’ in Yekaterinburg was
delivered from St. Petersburg; it was custom made in accordance with our
drawings. At the entrance the customers see a gasoline pump as well as a chrome
chopper parked there. The bar is full of neon signs, the walls are decorated
with posters and American car number plates, the bar counter is peppered with
signs overhead warning you that you dance there at your own risk.
The ‘Chill Out’ area, as
it’s supposed to be, is characterized by the deep red and maroon palette.
Here you can drink and
quietly chat away, removed just a little as it were, from the main whoopee