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  • Banque Populaire
    Un deux trois quadre...cinq...- six!

    Major campaign for french “Banque Populaire” comprising of TVCs and print stills.

    In the latest iteration of TVCs for the Banque Populaire campaign, the challenge again was to display human presence and warmth and ingenuity without showing people. We got really excited about the initial brief by the creative team of Agence Babel, to do an assembly line that does not look cold and engineered. So we designed our own version of contemporary DIY heaven unfolding as a self constructed interior universe: conveyor belts and machines that could be made with ready made materials and components found in your local hardware and DIY store, as well as a good ZEITGUISED dose of domestic design elements. It almost broke the bank when the client insisted on some magic to replace some of the quaint mechanisms and to place the entire universe in an even bigger universe, but it all panned out within the event horizon.

    Production Company acting as our agent was again Stink Paris.

    Agency: Babel Paris
    Sound & Music: Michael Fakesch
    Additional Modeling:
    Apple Tree: Arjo Roozendaal
    End Landscape: Michael Tschernjajew (
    Juice Truck and Van: Rafael Vicente
  • Older iterations of the Banque Populaire TV ads (1-5):

    Agency: EURO RSCG C&O
    Managing team : Laurent Habib, Bénédicte Vignon, Agathe de Cordoue
    Art Directors : Nathalie Winkelmann, Julien Saurin
    Copywriters : Jean Desportes et Nicolas Gadesaude
    Digital project managers : Aurélien Pecoul & Clarisse Dezerable
    TV production: Virginie Meldener, Marie-Valentine Girbal
    Production : Anna Toussaint
    Production company : Stink Paris
    Direction & Design: Zeitguised
    Animation & Design: Matt Frodsham, Sven Hauth, Marian Pramberger, Julius Steinhauser, Gero Doll
    Print Realization & Design: Chris Labrooy
    Modeling: Anton Woll Söder, Rafael Vicente
    Executive producers: Caroline Ray, Greg Panteix
    Additional post production : Nightshift
    Post producer: Natacha Ravlic