Bank of America Financial Services (Security Pacific) Home Equity loan product line series received a new complete set of marketing materials conceptually entitling the program “Welcome Home”.
The creative theme of the message and design is “Expand Your Horizons” The program’s identity illustration graphic emphasizes a warm and friendly home along with the many uses a home equity loan can offer its owner.
The use of a bright bold color palette enhances the design. Five rack brochures extend the program series giving individual attention to each of the five products offered.
Additionally, five direct mail pieces were created for each product to market the program to the customer.