Bang & Olufsen (B&O) has launched an advertising campaign for anew sub-brand B&O Play.
Bang & Olufsen (B&O) has launched an advertising campaign for a new sub-brand B&O Play.
The new line from the Danish manufacturer of high-end audio and video appliances, B&O Play, is aimed at a young, technologically advanced generation of consumers. The first B&O Play product is a wireless speaker, the BeoLit 12, which can connect to an iPod, iPhone or iPad via Bluetooth.
To support the new product, B&O released "Red Riding Hood", directed by Carole Denis (also known as K-Roll.) The mysterious spot about a modern day Red Riding Hood was shot in the best traditions of fashion and beauty films and photographed by talented DoP Sebastian Pfaffenbichler who has previously picked up Cannes Lions Festival Grand Prix, Gold and Bronze awards.
The new line from the Danish manufacturer of high-end audio and video appliances, B&O Play, is aimed at a young, technologically advanced generation of consumers. The first B&O Play product is a wireless speaker, the BeoLit 12, which can connect to an iPod, iPhone or iPad via Bluetooth.
To support the new product, B&O released "Red Riding Hood", directed by Carole Denis (also known as K-Roll.) The mysterious spot about a modern day Red Riding Hood was shot in the best traditions of fashion and beauty films and photographed by talented DoP Sebastian Pfaffenbichler who has previously picked up Cannes Lions Festival Grand Prix, Gold and Bronze awards.
Various locations in Kiev provided the perfect backdrop to support the mood.: an abandoned, uncompleted railway station, a sports stadium and various back streets of the city.
The spot was created by the agency Co Plus in Denmark.
The spot was created by the agency Co Plus in Denmark.
Credits:
Client: Bang & Olufsen, Denmark
Agency: Co Plus, Denmark
Creative director: Claus Møllebro
Production Executive : Nicholas Berglund, France
Executive producer: Nicholas Berglund
Co Production Company: Radioaktive Film, Kiev
Director: K-Roll
DoP: Sebastian Pfaffenbichler
Client: Bang & Olufsen, Denmark
Agency: Co Plus, Denmark
Creative director: Claus Møllebro
Production Executive : Nicholas Berglund, France
Executive producer: Nicholas Berglund
Co Production Company: Radioaktive Film, Kiev
Director: K-Roll
DoP: Sebastian Pfaffenbichler
