Banca Transilvania is one of the most successful Romanian banks.
It's secret? Mr. Fairy Man, a fairytale banker that grants the wishes of every customer.
Not quite normal banking advertising, but I hope you will enjoy it. Here are some campaigns done for various products.
It's secret? Mr. Fairy Man, a fairytale banker that grants the wishes of every customer.
Not quite normal banking advertising, but I hope you will enjoy it. Here are some campaigns done for various products.
Won a Bronze at Effie 2008, Promotions non-FMCG category, with the "0% interest" campaign.
Twice the house loan campaign.
The product: a loan that granted you twice the value of your mortgaged properties.
The product: a loan that granted you twice the value of your mortgaged properties.
MasterCard 0% interest rate campaign.
Mr. Interest is a bad guy. He always spoils the fun. Now time has come to finally get rid of him.
Real estate loan for companies campaign
BT Aegon retirement plan campaign
In 2007, the fairy man had to sell retirement plans. After a bad start, he made the wise decision to bring some help from the Netherlands and was back on his feet.
The campaign result: His pension found was ranked on the fist place in the banking sector, based on sales.
New retail locations campaign.
A campaign developed in order to promote the 50 new branches of the Transilvania Bank in Bucharest.
It was displayed only outdoor. In each of the executions the fairy man acted accordingly to the name of the location (the street name or the neighbourhood name).
A campaign developed in order to promote the 50 new branches of the Transilvania Bank in Bucharest.
It was displayed only outdoor. In each of the executions the fairy man acted accordingly to the name of the location (the street name or the neighbourhood name).
Here are some examples:
Aviatiei - means "aviation"
Magheru - an army general
Obor - traditional market place
Stefan cel Mare - was the Prince of Moldavia and renown for his courage in battle
Unirii - "Hora Unirii" relates to a popular dance
Giulesti - well known for the local soccer team
Victoriei - means "victory"
