Dot. is a sub-brand of Bambra who has been in printing industry for many years in Australia. Recently, Bambra has a new line of printing by HP Indingo which can produce low quantity printing with offset printing quality. The branding target audience is young graphic design student and smaller advertising firm who need good printing quality with minimal cost.
However sending works to DOT. to print is also very confusing. Therefore the card game was created to ensure customers give the company correct files.