Balzac's Coffee Roasters
Brand Audit, Signage, Ecommerce Website Strategy & Design, Menu Boards, Uniform, Food Service Packaging, Retail Packaging.
The challenge was to take an established and well designed company and to modernize it while maintaining 20 years of brand equity. It was of utmost importance to refocus the brand to reflect the defining aspects of their superior coffee: artisanal, sustainable, local and natural. The result is welcoming to new customers, yet sensitive to the existing customer base.
We handled the initial implementation of the new identity and continue to manage all brand and design applications for this growing coffee company.