Balu Cafe Lounge
- The CONCEPT
- Balu is the name of a café bar in Astoria, New York, created by the union of the first syllable of the two owners’ names (Barbara and Lu).
They needed something unique, feminine that will reflect their personality to their customers.
They needed a concept that would make their business stand out.
Curves was my answer.
Very feminine but also ethereal, as they will live/last/move for ever, clients’ friendly, as it was their own.
Part of the life they have, or they wish to have...
Feel, see, touch..., every curve is a human being...
Every curve reflects an emotion though each day
Mysterious, sensual, sexy but yet so familiar.
Classy and promising.
The LOGO
The PACKAGING
Screen GRAPHICS for inhouse video
Menus - Sous Plats, cards and take out cups
The CARDS
Menu CLOSE UP
The AD
Balu SUMMERING footage
Summering video online
Poster for PRIVATE events
The SPECIAL CORNERS
Project submitted to: Brand/Identity Design Celebration, presented by USV
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