I was given the challenge of creating a graphic tee shirt brand. Along with an original brand name and iconic logo, I was also to produce the first three designs and hang tag of the accompanying product line of tee shirts. Inspired solely by the city of Baltimore, the first three tee designs were each restricted to a focus.
The first tee was to be typographically based, the second to include a photograph in some way, and the final was open to my own preference.
The first tee was to be typographically based, the second to include a photograph in some way, and the final was open to my own preference.
Solution
“The Black Eyed Susan Co.” A local company that specializes in everything Baltimore. The inaugural line
of the “Bmore” tees is only the tip of the product iceberg that Susan the Hon, the company’s wacky
mascot, is aiming to bring to Charm City. The company’s aim is to produce products for both tourists
and locals alike. Product designs are based in the city’s rich history and tradition, as well as shared
memories of true Baltimoreans.
of the “Bmore” tees is only the tip of the product iceberg that Susan the Hon, the company’s wacky
mascot, is aiming to bring to Charm City. The company’s aim is to produce products for both tourists
and locals alike. Product designs are based in the city’s rich history and tradition, as well as shared
memories of true Baltimoreans.
The final tee prototypes were printed on 100% cotton tee shirts, utilizing the Tee Shirt Printer
at MICA’s Digital Print Lab
at MICA’s Digital Print Lab
