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Bēhance

Ballyhoo Museum Identity

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  • PROJECT OVERVIEW
    The Circus is a spectacular, magical experience for everyone.  A breathtaking parade of extraordinary performers and over the top acts.  Ballyhoo is defined by the dictionary as hype or exaggerated publicity, and was used
    in circus slang to describe the formation of a figure-8 spotlight to attract the audience’s attention before the beginning of a show.  A whole museum was designed aiming to offer each visitor a unique and unforgettable taste of what circus life is really like.
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    TYPEFACE INSPIRATION:
    Six Letter forms - Six circus performances
    Each letter that forms the identity of the museum is inspired by a different circus act. Following the form
    and movement of the performers' body, Ballyhoo Display was born as the museum's own typeface.


  • THE CIRCUS EXPERIENCE - A UNIQUE APPROACH

    The Museum guide and leaflet aid the audience to navigate through the whole experience. Being allocated
    a performer's name and 'identity' each visitor has the opportunity to explore the rich history and performances
    of the museum by taking part in it, thus making the visit more interactive and easier to digest.
     
  • Note: I do not own any of the original photographs.