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Bēhance

Bali Toursm Board Identity Concept

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  • Bali Tourism Board
    new identity project
  • Bali Tourism Board is official tourism office in Bali. They are the center information and official represented Bali in tourism industry. They want to get the Balinese style identity with new fresh style as they vision to make Bali as first tourist destination in Asia. They want to upgrade the look and fell to make more modern, but also not leave the core of Balinese ethnic style.

    Yellow Gold color in Balinese tradition is precious color. This color is everywhere, from cloth, batik until umbrella. So we choose this color to have meaning that even the shape and face of identity is different, but the core of tradition is still remaining in the deep.