The redesign of Balderson Cheese takes the brand one step higher. By incorporating the brown stock and a sticker for the label, we give the brand a stronger way to connect with the consumers. The idea behind the packaging is giving the consumer the feeling that the block of cheese they are purchasing was hand wrapped and hand packaged just for them. By making the label look like a form, it gives the feel that someone had to circle and fill it out even though the cheese is still groing through a factory process.
