The historical amusement park Dyrehavsbakken, often known as Bakken, is located in Denmark. It is the oldest amusement park in the world, having opened in 1583. To celebrate such a long and exhilerating run, I created an outdoor advertising campaign to spark an interest in American families tired of the same old vacation destinations in the United States. Using the humor of age as a selling point I wanted to entice both parents and children into trying something new.