The Challenge: Create a business and design the brand identity.
The Process: Baker s Lab is an artisan bakery based on molecular
gastronomy. They bake breads according to scientific methods, such as precise
measurement, chemical reactions, the right temperature, and the time needed to
bake a good bread. Also Baker s Lab explores gastronomical flavours
and shapes complying with science. To convey the main concept, I incorporated a
flask with the “A” in BAKER, and aligned the smaller “S” with the top line so
that it looks like a chemical element. Yellow, black, and white are the main
color palette. The yolk yellow gives a warm and yummy touch to the system.