Bakers is one of South Africa’s most iconic and loved brands. There’s a certain nostalgia associated with Bakers Choice Assorted Biscuits. Everyone has more than one favourite and remembers how difficult it was (and still is) trying to choose just one from the delicious range.
The print ads play on this, showing how people used to (and some still do!) choose which biscuit to enjoy. The lyrics used in the ad are from childhood rhymes used when trying to select something from options at that are all equally good. Quite fitting, as people have grown up with Bakers and all the biscuits in the Choice Assorted range are equally delicious – it’s just choosing which one to enjoy that’s tricky.
The print ads play on this, showing how people used to (and some still do!) choose which biscuit to enjoy. The lyrics used in the ad are from childhood rhymes used when trying to select something from options at that are all equally good. Quite fitting, as people have grown up with Bakers and all the biscuits in the Choice Assorted range are equally delicious – it’s just choosing which one to enjoy that’s tricky.
