We partnered with S.O.S. Printing to create a promotional end of year calendar. They only asked that the calendar fit the same form factor as previous calendars they had produced (a CD jewel case) and that it have a travel theme. Other than that they gave us creative freedom. We chose Baja California as the theme and showcased a different Baja city on each of the twelve months.
We decided that the calendar should start as a poster that would subsequently be cut into individual sheets. Rather than using a CD Jewel case on our promos we created a wire-o bound chip board cover with stand.