- Baileys Advertising
Brand awareness project
- Baileys Irish Cream was created by Gilbeys of Ireland as it searched for something to introduce to the international market. The process of finding a product began in 1971 and it was introduced in 1974 as the first Irish cream on the market. The Baileys name, and the R.A. Bailey signature, were fictional, inspired by the Bailey's Hotel in London. Baileys is produced in Dublin and under contract in Newtownabbey.These concepts were designed as a brand awareness campaign and social media exercise.