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Bailey Product Concept_Grand Prize 2010 Pack Expo

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    SoapStix TM_Project 2020 : The Consumer Experience_Grand Prize Winner
    Bailey Brand Consulting collaborates with ROBRADY design to develop and produce final SOAPSTIX prototypes
    Daniel Dugas
  • Bailey Brand Consulting recently participated in the Project 2020, “Package of the Future” competition, a brand and package design competition held at this year’s Pack Expo in Chicago. The competition challenged branding firms to develop a brand proposition for a product in 2020. The 10 finalists were selected to display their concept prototypes at Pack Expo. We just learned that our concept is the Grand Prize Winner!

    The Bailey team developed a brand proposition around concentrated soap gel capsules that dissolve in water. Currently, most liquid soaps on the market contain up to 85 parts water. With their new concept, SoapStix™, a consumer simply drops a concentrated, solid gel capsule into the soap dispenser and adds water. Consumers do not have to purchase large refill containers and can conveniently use any style or design of soap dispenser they choose.

    The SoapStix™ package was designed to accentuate the shape of the capsules with a die-cut clamshell made of recycled fibers printed with soy ink. The brand name strategy includes an umbrella name, FLUX TM [referring to a state of change], and the sub brand name, SoapStix TM.

    This concept could easily be adapted to a variety of other products such as shampoos and conditioners and essentially anything that can be sold as a concentrate.  Further innovation can be made to improve the dispensers and optimize them for this type of product.

    SoapStix TM Benefits
    • Eco-Friendly: made from recycled paper; printed with soy inks; recyclable & biodegradable.
    • Small Carbon Footprint: source material is post-consumer content; transportation needs are a small fraction of what is needed to ship traditional bottled hand soap.
    • Retail Friendly: less shelf space and easier to inventory more product; attractive package for eye-catching displays.
    • Convenience & Choice: no mess when refilling liquid soap dispenser; more choices in scents/soap types; can be used with any pump dispenser.