Logo design for Jonathan and Sarah Ory, owners of a new coffee shop opening in Chicago, 2012.
The joys of word-of-mouth advertising. I did some work for a friend of mine with The Harlem Sound Project who referred me to the Orys when they asked about the logo I created for HSP. In late September, I get an email from Sarah saying that they have very little time before they launch but can I work with them to help them get up and running with the marketing stuff.
To begin with, they are dream clients. Fun and irreverent, and a strong (very strong) sense of what they wanted. If only I could bottle that rare quality. Anyway, these crazy kids want to open a coffee shop and they had a bunch of ideas but the overriding note was "metal". It needed to be metal. In fact, a few times it needed to be "more metal".
Come with me now, then, as I show you how a logo is born and how identity work works...