This design was a response for the YCN Bacardi brief. I used the images of animals that had a masculine connotation attached to them in order to give the drink a more masculine feel.
 
Bacardi - YCN
Published:

Bacardi - YCN

YCN - Bacardi brief 2013 This brief was set by Bacardi and YCN to help make Bacardi more appealing to young males. I approached this brief by lo Read More

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