WallPops for baby, a new line of WallPops, was created to give parents a quick, easy and removable option to decorate their nursery or playroom. With the target customer being much different then the current WallPops base, WallPops for baby needed it’s own identity.

Instead of the bold bright colors of the existing brand, the new packaging incorporated soft soothing colors representative of the new line. To keep a connection to the parent brand, similar packaging was used, however a new graphic identity system was designed and additional packaging sizes were added.