Overview
Burt’s Bees is in a natural and organic personal care market. This market has shown to be fast growing and highly competitive. The message tone that Burt’s Bees delivers to its customers is warm and inviting. They strive to satisfy the individual and community.
Challenge
It is imperative to keep the design aesthetic of the campaign pure, yet simple and fun. Throughout the campaign, the unique selling proposition is to bring customers back to nature.
Solution
The products in each advertisement are the first thing you notice but when the lid of the product is opened, you are released into a world of natural bliss. The headline states, “Nature it’s what we are made of” which further encourages customers to use products that are made out of wholesome ingredients.
