To promote the new Buick ExcelleXT grand launch in china, We create different gene as different talents in soul ( It's called seeing in your soul ) to represent different colors of Buick ExcelleXT. and the netizen can explore the gene to define which exclusive color of ExcelleXT they belongs to. just finish 3 simple quiz, you can simply find your gene. meanwhile we use AR technology to enhance the experience of interaction.
It’s a teamwork at DRAFTFCB CID Shanghai , December, 2009.
My part of this work is art direction.