B.Turner's - Corporate ID // Logo Design

 

B.Turner's is a new clothing company offering affordable, everyday clothing at great prices. They specialize in brands such as Carhartt, Guy Harvey, Salt Life, and Crocs, just to name a few. For their logo, I wanted to go for an older look – maybe 70s/80s. I wanted it to be handmade and harken back to what L.L. Bean might've been back at their beginning. For reference, I looked at the Cabela's logo as well as Coca-Cola and W.R. Case & Sons Cutlery. I included many of my preliminary sketches to give an idea of the progression. The store is now open, roughly 15,000 sq. ft. of retail space, located in Macon, Ga.