BTW Identity
As part of a total re-branding campaign in 2009, Baker & Taylor launched a company newsletter and asked me to design the identity for it following an internal naming contest. I also designed Volume One of the collection along with a promotional flyer for display at local offices. Ultimately, I created a template of the newsletter and trained a new hire in the use of InDesign, Photoshop and Illustrator so that she could take over the responsibility for the newsletter.
