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Bēhance

  • BRUNO Magazine
    Branding & Editorial Design
  • CLIENT: BRUNO Förlag / BRUNO Publishing
    COMMISSIONED BY: Staffan Bengtsson, Jelena Zetterström
    AGENCY: Morris Pinewood Stockholm
    DESIGNER: Mattias Frodlund, Hanna Moe
    ART DIRECTOR: Mattias Frodlund, Hanna Moe
    EDITORIAL DESIGN: Mattias Frodlund
    COVER PHOTO: Kristian Pohl
    FINAL ART: Mattias Frodlund, Martin Isaksson
    PREPRESS/RETOUCH: Magnus Eriksson / Turbin
    PRINTING: Fält & Hässler, Värnamo

    ABOUT THE PROJECT:

    BRUNO – The World of Design

    BRUNO Magazine / Magasinet BRUNO is Sweden's newest quarterly magazine about Art, Architecture, Fashion and Design. In collaboration with the Staff at BRUNO Publishing, Morris Pinewood Stockholm developed the full brand; editorial design, logos, brand identity, online marketing, online content design, social media design and collaterals. The foundation of the design comes from classic 1950's, content based magazines such as LIFE, Esquire and The New Yorker. MPS then added ideas about readability, contemporary image styling, classic book design and a good pinch of avant garde. The typefaces used in the magazine are even them a juxtaposition of the new and the old; the classical Baskerville MT and the newly designed Tungsten (Hoefler & Frere-Jones). The result is a magazine that focuses on its main task – to tell a story. Every page in BRUNO should be treated as a dramaturgical instrument, with one basic goal – to arouse curiosity.