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BRONZE PIAF 2013: Play a joke on IT guy

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  • Client: IBM Slovakia
    Product: IBM hardware for small companies
     
    We have created a website that would allow ordinary people to play a joke on their IT guys. All you'd need to do was to enter their e-mail and telephone number on the website. Right after the IT manager got the email he'd click the link, an entertaining video started to play on a fake video portal and the IT guy became the part of the movie...
     
    After the joke, we introduced him to a special offer of IBM solutions, that could help IT managers to solve problems of their demanding collegues. Our solution was a great success. In one month, we played the joke on over 4500 IT managers and our client IBM obtained a first-class database of the decision-makers who buy all hardware products for their companies.
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