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  • BRITA Pitcher
    Designed for Asian Markets
  • Brief: To design a new range of Pitcher Filters for emerging markets in Asia.
    Role: Competitive Product Analysis, Conceptual Sketches, Form Development, SolidWorks Modeling, SLA Prototype, Focus Groups, Production Drawings.
    Process: Initially identified products and price points for Pitcher Filters from Brita and competitors like GE, Dupont, PUR, Culligan etc. Contemporary styling trends, colors and textures were identified and a design vocabulary for the new range was established. The basic dimensions of the pitcher were determined by marketing and engineering considerations, and a wide range of styling options 
    were generated through exploratory sketches. Few of the concepts were refined and detailed CAD models built. Photorealistic renderings and SLA Prototypes were exhibited in customer clinics to ascertain audience response. The featured model was selected for production.
    Deliverables: Trend Analysis, Sketches, CAD Model, Renderings, SLA Prototype, Focus Group Feedback, Production Drawings.
    Duration: 6 months