Briks Mágikos
Augmented reality
Augmented reality
Objetive: with no option of using TV support and very little resources, our challenge was to communicate a new promotional campaign with a simple but revolutionary idea: digitalise the milk-carton, turning it into a magic brik through the use of aumented reality.
Creative solution: we carried out an Internet-based PR campaign creating a limited edition exclusive pack with a beta version of the AR-games and invited some bloggers thus placing the job of spreading the news into their hands.
briksmagikos.es
Creative solution: we carried out an Internet-based PR campaign creating a limited edition exclusive pack with a beta version of the AR-games and invited some bloggers thus placing the job of spreading the news into their hands.
briksmagikos.es
