Identity development for Monty's London, a new concept in online dating: "Words are optional. Describe yourself using photos, music & videos. Oh, and we also throw great parties for the unattached."
Monty's needed to have personality, humour, and communicate that dating through Monty's is fun, not torture!
In creating these elements for the brand Hardhat produced several interchangeable logos using different versions of the same font, some strong colour blocking and, alongside their light-hearted copy-writing, plenty of personal, hand-drawn touches.