BRANDING + IDENTITY
- Branding ServedProject Featured On:Branding Served — 6/2/12
- WNBA Logo
Teaming up with OCD for the Women's National Basketball Association rebrand, we created a new primary mark with a more contemporary and authentic figure. 
- Canoe
Canoe enables national TV network programmers to easily insert advertising into
video on demand programming on cable TV. Team effort with the fine people at Collins. 
- Animated version of the logo.
- ApartmentTherapy.comAn appropriate icon-family, website design, and accompanying collateral was created for the design site apartmenttherapy.com. Looking to expand it's operations beyond a single site, but having a previously scattered and inconsistent look, the brand was brought under one consistent umbrella.
- More Party AnimalsA single poster acting as a catalyst, More Party Animals is a self-started, apolitically-political idea born out of a heartfelt disenchantment with the status quo. As the current system continues to polarize the US, MPA believes America is in need of a wider selection of political parties.MPA appeared in GOOD magazine, the New York Times, as well as the Milton Glaser/Marko Illic book Design of Dissent. The t-shirts were available for sale at Fred Segal boutiques.
- Lustr Fashion FinderComplete branding (including naming), and design of a new mobile shopping app was provided for the fashion startup, Lustr. Aimed at NYC shoppers, the app provides users with secret promotions and services catered to their customized needs.
- Sight UnseenSight Unseen is an online magazine that takes readers inside the worlds of design, art, fashion, food, photography and other disciplines.
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