AUH was re-launching itself as AUBMC, and wanted to revamp the whole branding. We moved the look of the 50s into a modern sleek look. Inspired from the filing system, we created this "TAG" in both horizontal and vertical formats to host the copy as well as the necessary logos. The transparency enhances the clean look and also represents the transparency of the medical center through all patients- doctors' relationships. The look is modern, clean and approachable. The below samples are a branding showcase more than the actual advertising campaign- the latter will be posted in a different album.