Standing Out from the Haze:
BP Visco keeps your vehicle’s engine up to 30% cleaner than ordinary lubricants. Our task was to convey this message whilst avoiding the usual crowded channels and charm motorists into trial.
A Crafty Stencil:
Being in the desert, Dubai is a pretty dusty place. With a habit of settling on cars, the dust allowed us to turn
car bonnets into eye-catching artworks - showing BP Visco’s “clean” effect on the engine. Cars were parked
and driven all over Dubai, while stenciled fliers were left for motorists offering them 30% off their next
Visco oil change.
Dustvertising caught the eye of Dubai’s motorists and the international blogging community. With the increased brand awareness and promotional activity, a campaign that cost a few hundred had a huge impact.
The campaign was awarded a Grand Prix at the Dubai Lynx Awards. I also won a trip to Paris for an Ogilvy Action creative leaders conference as it was voted best piece of work in the Middle East, Europe and North Africa that year.