BOSE QC20 Global Product Launch

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I joined Sandbox Marketing on their proposal to execute the global launch of the BOSE QuietComfort 20i (QC20i) Acoustic Noise Cancelling headphones.

The challenge was to design and produce a brand activation that could travel the globe and be set up in a variety of locations and configurations.

Sandbox Marketing won the bid and the activation made it's first stop at Kings Cross in London.

TOUR PHOTOS

The activation at Kings Cross in London.

Even kids are getting in on it.

Product specialists offer assistance to visitors.

Satellite listening towers

Results

* Almost 22,000 Bose QC20 In-Ear Noise Cancelling Headset Demos
* Over 520,000 Bose brand impressions
* Brand reach of over 3.3 Million between London, Paris, and Sydney markets
* Booth activation elements were scalable and featured multiple configurations for different set up variations
* Activation elements were built from lightweight aluminum for easy set up and transport
* 39 total activation days
* Sandbox custom Bose Demo Ipad app built for onsite demos
* Direct drive to sales at Bose retail and other Bose retailers
* Social Media overlay encouraged consumers to share their experience with the Bose QC20
* On-site sweepstakes encouraged demos and offered consumers a chance to win Bose QC20 product