BRAND CHARACTER STUDY
In my honours year of Graphic Design I wrote a thesis titled "The effective use of Brand Characters in South African Branding Campaigns" No one had really used Bokkie the Springbok mascot as a brand character to be featured on products, well in any case, I discovered that it wasn't being used in the true sense of what a Brand Character should be used for.
I decided to give Bokkie a brand mascot-makeover and came up with a concept for a new breakfast cereal. I think if this cereal was really produced it could sell like hot cakes! As South Africans are crazy about the Springboks.