For this project our class was given the task to work in small groups and completely re brand Boise. The requirements were simple; we had to come up with a logo, business card, letterhead, envelope, and two other promotional pieces. After collaborating on the logo, we split up promotional task. I took on the responsibility of the business cards, letterhead, and envelope.
We wanted to give it a modern feel but still keep a sense of history, so by adding the simple rules and border stripes, I was able to achieve this.