Objective - Initiate opportunities for BMW to engage consumers, as opposed to consumers engaging BMW.

 

Solution - Create the ultimate experience to be behind the wheel of The Ultimate Driving Machine through experiential interactive events that engage consumers via tactile experiences both offline and online. BMW satellite events are Pop-up interactive showrooms that serves as a forum for consumers to consider pre-owned and new vehicles. While validaing BMW through impressionable innovations they've made in the last 9 decades.