Who has never dreamed of owning a BMW?

This was our starting point to develop this guerrilla marketing into luxury hotels. Imagine entering your hotel room and noticing that the pillow on the bed is not a simple pillow. There is a detail: a small pin to symbolize an ignition button ready to go and share the dream of driving a BMW. Of course, nothing could stop his dream, for this, next to the pillow, you will find a classic door sign: Do not disturb.