The Boulevard Business Association commissioned a locally relevant
design to be painted on trash and recycle bins on El Cajon Boulevard.
The objective was to bring color to their community, reduce the amount
of graffiti, and make pedestrians aware of and encourage use of the new
recycle bins. I researched El Cajon’s historical and contemporary
landmarks in the area, and came up with this set of designs. The teal
design was inspired by the terrazzo floor tile that was in front of the
old States Theater, that was built on El Cajon Blvd in 1938 and has
since been torn down. The current Midway Gate that identifies the middle
of the community and the trolley station under it inspired the salmon
design. I choose the colors teal and salmon because they are the
Boulevard’s community colors, so use of them reinforces the sense of
community branding already set in place. I included simple vector
symbols of a person throwing trash away and the recycle sign to let
people know which bin is designated for each type of materials.