BLACK CAVIAR BRAND IDENTITY
Black Caviar is small boutique that recently opened in Oakville Ontario on a quaint downtown street. It is a lifestyle store selling items from clothing, to handbags, to fragrances & candles. The items are personally curated by the two owners who travel the world and bring back their favourite items from places like Paris and Miami. This personalized old meets new luxury creates the opportunity for a modern brand with a story to tell. I was tasked with creating the brand starting from the logo, through to store packaging, tags, all the way to the web and some preliminary advertising. A wonderful opportunity. Below is a walk through the inspiration to the finished products.