Every year, BIG W host one of Australia's largest toy sale. The campaign creative spans across all aspects of advertising (ATL & BTL) including catalogues, TVC, in-store POS, web series, digital and social media.
The event was a huge success. On the first day of sale the store's website was overloaded because of a massive influx of online customers. People were also lining up at midnight in front of stores.
The catalogue was voted "Childrens toys catalogue of the year" and 3rd place "Catalogue of the year" for catalogues over 3.5million printed.