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BIC Doesn't Change

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  • BIC Lighters
     "Times Change. BICs Don't" Point-of-Sale Poster Campaign
  • BIC lighters have been around since 1972. And since 1972 there has not been a major change to the way they are made and the way the look. Flat out, it works and it works well. Since it is such a simple and inexpensive product my copywriter and myself have decided to have some fun with the attributes of the lighters. 

    Student Work at the Creative Circus. Quarter 5.