concept store - brand embassy
Bambi is a company with great tradition, but with somewhat outdated image coming from the times when anything cute and unspoiled, tame and a bit clumsy was adored. Today, such attributes are considered a bit boring.
Bond between the snacks and the world of entertainment is strong. We created a brand embassy right in the very heart of the world of entertainment in Belgrade– Kolosej cinema in SC Ušće. The host is a much more fun and playful version of Bambi, its alter ego – BI.BAM.
BI.BAM is a concept store which appeals to the teenage target group as the most active one but it’s attractive to others too. The accent is on Bambi products and various gifts, merchandise and clothing items with memorable sentences from legendary movies and songs. In such a way we maximised the unbreakable bond between the whole category of Bambi products and the world of entertainment.
