BERLIN by _____
“Berlin by ______” is a personal project that serves as a branding proposal introducing the tourist image of the city of Berlin, capital of Germany. Berlin is a multicultural metropolis in which everybody can find just the right thing for him/herself. It is a city filled with cultural experience, subcultural differences, and all-around incredible diversity in all spheres of life.
This branding identity is made for the people visiting or living in Berlin, but what is more important, it is made by the people. While working on this project I was guided by the thought that the people (folk) make the city they live in what it is. People are Berlin.
The main goal of the project is to stimulate people to produce their picture of Berlin, to leave their mark and show what Berlin represents for them. Everyone can participate by creating their own version of the logo by implementing 5 photos which best describe Berlin they live in.
(All the photos are used just for the sake of presentation since this is a personal, imaginary, and non-existing project. I do not claim any ownership of the photos, all photos are copyright of their respective owners)