BENYAHYA Group
New visual identity
New visual identity
This logoconcept leaded me to challenging methods and advanced mathematical concepts,instead of just drawing or illustrating a traditional shape based symbol.
The first ideawas to pick a deep traditional symbol that returns the image of 3 generations TraditionCompany, but also reflects the excellence and modernity of a fast growing multi sectorgroup.
This wasthe raison behind choosing a pattern of : " Zellig "
I’ve alwaysfind that a Zellig pattern is a heavy carrier of authentic values like : talentedskills, science, ability, excellence, beauty, efficiency, distinction, particularity,tradition, Moroccan Culture…
But most of all, the journey from simplicity to complexity !
Ancient practitioners of this craft used traditional methods of measurement, butcomplex mathematics to create dazzling geometric compositions, often based onthe repetition of a single pattern.
The results are magnificent in their beautyand awe-inspiring in their execution.
Make sure to visit some links inthe bottom of the page.
The first ideawas to pick a deep traditional symbol that returns the image of 3 generations TraditionCompany, but also reflects the excellence and modernity of a fast growing multi sectorgroup.
This wasthe raison behind choosing a pattern of : " Zellig "
I’ve alwaysfind that a Zellig pattern is a heavy carrier of authentic values like : talentedskills, science, ability, excellence, beauty, efficiency, distinction, particularity,tradition, Moroccan Culture…
But most of all, the journey from simplicity to complexity !
Ancient practitioners of this craft used traditional methods of measurement, butcomplex mathematics to create dazzling geometric compositions, often based onthe repetition of a single pattern.
The results are magnificent in their beautyand awe-inspiring in their execution.
Make sure to visit some links inthe bottom of the page.
After several research and understanding of Islamic Patterns, tilling, geometric concepts behind Islamic Art, learning how to construct Zellij patterns, I was interested in Islamic star pattern.
I wanted the pattern to be fresh, overwhelming, unusual and more appealing.
I wanted also to be on a rounded form, simplest and most perfect of forms, expressing unity, completeness, integrity, energy, power, and mouvement.
I wanted the pattern to be fresh, overwhelming, unusual and more appealing.
I wanted also to be on a rounded form, simplest and most perfect of forms, expressing unity, completeness, integrity, energy, power, and mouvement.
Enhancing this sense of movement was behind the rendering of a sphere instead of a circle. Which added another complexity dimension !
I should map the texture (pattern) onto the surface of a sphere…!
The task sounded fairly simple, but the ideas involved in designing and understanding tessellations has grown very complex and interesting.
I was amazed by the great work of : Dr. Graig S. Kaplan, inspired by his stunning achievements, part of his thesis : Computer Graphics and Geometric Ornamental Design
I was also kindly advised by Dr. Kaplan while attempting the chosen execution.
I was also kindly advised by Dr. Kaplan while attempting the chosen execution.
No words can express my gratitude and appreciation of his work...
Interested in the same topic ? Here’s a good start :
Buying great collection of books like :
Buying great collection of books like :
Arabic Geometrical patterns and Design - J. Bourgoin
ISBN-13 : 978-0-486-22924-9
Islamic Geomatric Patterns – Eric Broug
ISBN-13 : 978-0-500-28721-7
Patterns of Eternity Sacred geometry and the starcut diagrams – Malcolm Stewart
ISBN-13 : 978-0-863-15712-7
Zillij: The Art of Morroccan Ceramics - John Hedgecoe & Samar Damluji
ISBN-13 : 978-1-873-93802-7
Islamic Patterns: An Analytical and Cosmological Approach – Keith Critchlow
ISBN-13 : 978-0-892-81803-7
They inspired me:
